Ocoee Bikes Name Change

Ocoee bikes to rebrand in nod to connotations of 1920 riots.

Ocoee bikes name change. The name will be changed out of respect for the african american lives lost in the 1920 ocoee fl election day lynching and burning of the community. The american bicycle group owned ocoee bikes label will change its name with president peter hurley having discovered the association of the word ocoee with a 1920s election day riot that saw african american communities torched in florida. American bicycle group abg announced that it will change the name of its gravel and mountain bike currently branded ocoee. The chattanooga based bike maker said friday it is exploring a new name for its mountain bikes to replace ocoee which had been named after the nearby ocoee river in polk county where mountain.

The adventure brand was named based on an area close to the company in the mountains of eastern tennessee where outdoor adventure abounds. June 26 2020 american bicycle group abg today announced that it will change the name of its high performance gravel and mountain bike currently branded ocoee. Brain american bicycle group best known for its litespeed and quintana roo brands is changing the name of another of its brands due to a previously unknown connection to 1920 lynching. American bicycle group changes ocoee brand name after learning of lynching connection.