Our Food Your Questions
Learn more about how some of your favorite mcdonald s items are made.
Our food your questions. Our burgers are made of 100 ground beef formed into hamburger patties and then quickly frozen at our suppliers to seal in great fresh flavor. Case study on vimeo. We couldn t find an answer to why does your food look different in the advertising than what is in the store within chicken. We add salt and pepper to our burgers when they are cooked on the grill at our restaurants to bring out all that great beef taste.
The campaign has answered so many questions for fast food customers that take their health seriously. Channel of influence. Consumers were invited to submit questions about mcdonald s food through a dedicated website and the company answered with open and honest responses. To dispel the many many myths about mcdonald s food that have developed over the years we launched a fully integrated transparency campaign that encouraged our food.
Please try searching again or you can send your question to mcdonald s. The purpose of the campaign was to build mcdonald s food reputation and they have managed to succeed and the campaign has worked as customers are now aware of what. Have a question about our food. The nation wide our food your questions campaign started out in canada back in 2012 and kicked off in australia late 2013.
How do you make your beef patties. We have the answer. Your questions redefined transparency made mcdonald s top of mind. The fast food chain and its digital agency launched the campaign last year in an effort to be more transparent and put to rest some of the myths surrounding its food preparation packaging and product launches.
M cdonald s announced today that it s making a greater effort at transparency and engagement with its new campaign our food your questions mcdonald s has a serious image problem and. Although some industry observers might assume that it s too early to tell if. Your questions is over 1 9 times more popular than the company s super bowl commercial and almost 7 7 times more popular than its animated archenemies ad which was named ad of the day by adweek.
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